5 Roles That Can Be Pivoted Into a Career In Marketing

Are you keen to change your career path? Want to know how to get into marketing if you’re in another industry? We’ve got all the answers you need and will run down the best roles that are suited to a career pivot into marketing.

If you are wondering how to change careers when you don’t know what to do, marketing can be a great place to start. If you’re wondering, “is marketing a good career?” the answer is definitely yes! 

Not only can employees in this industry get varied and rewarding work, but marketing jobs also offer lucrative salaries. According to the National Career Service, Marketing Executives can earn an upper salary of £50,000 a year, with Marketing Managers earnings £60,000 or more annually. 

Marketing roles often suit remote work, and can also be a ticket to cosmopolitan centres around the world, as major brands and agencies are often on the lookout for new marketing talent. 

This career path can allow you to write, edit and conceptualise a range of marketing campaigns that can have a huge amount of range. You could write content about the world’s most popular footballers, promote the next big up-and-coming brand, or even attend restaurant openings and shout about their impressive new menu. The possibilities are endless. 

If this sounds appealing to you, explore our list below to see if you’re already in a role that’s ripe for a career switch to marketing.

Journalists spend their time finding stories that will appeal to their audience and gain traction. They need to have a deep understanding of who their audience is, what news they want to hear, and how to give them the latest stories in a way that is clear, concise, and keeps them coming back. 

If you’re working in the journalism field, you’ll be pleased to hear that you might have a marketing mind without even realising it. Marketers are constantly looking for ways to engage with audiences and present information in a way that is appealing and easy to digest. 

For copywriters working in marketing, having the ability to produce amazing copy quickly is a highly sought-after skill. What’s often second nature to many journalists is a prized skillset in the world of marketing. 

If you’re keen to make this transition, taking online courses in Digital Marketing, Social Media Marketing, and SEO can give you the knowledge boost you need to make a smooth career pivot into marketing comfortably.

Breaking down data and understanding audience demographics and interests is becoming an ever more critical part of marketing. LinkedIn listed data analysis as one of its most valuable marketing skills for 2022, citing its role in content strategy and audience outreach.

More widely, having a good understanding of how to process large amounts of data puts you in a good position for building up skills in SEO, consumer reporting, competitor research, and data visualisation, all key parts of a good marketing campaign.

If you’ve already completed a course in data analysis and want to bolster your CV before taking on a new marketing role, courses in SEO and digital marketing courses can help you make the link between your data analysis skills and the world of marketing.

Production of branded content, adverts, and social media content all rely on the skills of dedicated and talented video editors. Whether it’s small-scale text layering or Hollywood-style commercials, a good video editor is a valuable asset for any marketing firm or big brand.

Working within the film and TV industry can be a great career path, however, it can be difficult to break into. For aspiring video editors, marketing can offer a great entry point into the world of video production. 

If you’re keen to change your career path, taking a course in Digital Marketing can give you the know-how needed to take your talents in video production and apply them within a commercial setting.

Those with strong digital skills have seen a huge increase in demand in the marketing industry, according to data from LinkedIn. Knowledge of website backend features, e-commerce, and web design are becoming increasingly important bits of knowledge for marketers in the modern workplace. 

If you’ve got a background in web development, you’ll have a great knowledge of all the code and technical aspects of a website. Any previous experience taking on Web Development, App Development, or Coding courses can be extremely useful, as you can help ambitious online marketing plans come to life. 

Furthermore, this is great knowledge within digital marketing if you’re looking for an SEO-related role. Taking on an SEO course can allow you to combine your knowledge of web development with content creation skills that rely on prior knowledge of the inner workings of Google, coding, and web algorithms. Getting easy wins when it comes to site structure and issues and providing simple tech SEO fixes will help you stand out from the crowd when looking for SEO and marketing-related roles.

Some of the core skills that are needed for a successful career in HR include communication, organisation, and a passion for working with people. All of these skills are great assets for anyone working in the marketing industry. 

Running an effective marketing campaign through managing clients and keeping track of key goals takes a lot of skill and intuition. HR managers tend to have these skills locked down, so if you’re working within this field, you might be a marketing expert without even realising it.

If you’ve already taken on an HR course, getting a general idea of marketing through Marketing and Communication courses can give you the edge you need to show employers you’re ready to take your career in a new direction.