BSc (Hons) Business Management

• Business 101: Business 101 teaches you the fundamentals of business administration and doing business. Gain insight into general organisational approaches of companies.
• Managerial economics: Learn about the exchange between supply and demand, consumer behaviour and entrepreneurial decision-making, based on factors like production technology and competitive market conditions. Examine economic theories and their practical application to business.
• Principles of management: In today’s business world, the success of an organisation depends highly on its management. Develop knowledge of fundamental management principles. Learn about the key aspects and skills needed for managers and their decision-making processes.
• Business mathematics: Business mathematics focuses on the economics of mathematical methods. Learn about quantitative methods across disciplines, including areas like:
  • investment and finance theory
  • logistics and marketing.
• Collaborative work: Build key interdisciplinary competency to develop connections and navigate networking opportunities. Learn about:
  • collaborative learning and working practices
  • constructive cooperation with others
  • creative thinking
  • empathy
  • emotional intelligence.
• International marketing: Learn about strategic marketing in an international context including cultural differences and how they influence international marketing management. Gain insight into:
  • International market research
  • strategic planning and the ethics of international marketing.
• Management accounting: Learn about the role management accounting plays in business profitability. Develop your knowledge of cost and performance measurements and their impact on internal decisions, controls, and budgeting processes.
• Entrepreneurship and innovation: Entrepreneurship and innovation are a driving force behind economic global development. Expand your knowledge of entrepreneurial ideas, motives, and concepts. Gain an overview of entrepreneurial evaluations, innovations, and developments.

• Introduction to academic work: The application of good scientific practice is an academic fundamental. Develop the skills required to write strong scientific papers and get an overview of different examination formats and requirements.
• Agile project management: Gain a practical introduction to agile project management and learn to distinguish it from a plan-driven approach. Learn the values, activities, and roles of typical agile procedures and practice with an example project.
• Corporate finance and investment: Introduction to the theory and practice of corporate finance, the role of financial markets and investment processes. Learn the fundamentals of modern corporate finance, risk factors and financial statement analysis, – including investment processes and estimating expected cash flows.
• Leadership 4.0: Explore leadership knowledge and the tools to continually innovate. Learn to create visionary frameworks and business models in the face of today’s digital changes and artificial intelligence.
• Sustainability: Understand the fundamentals of sustainability from an ethical and economic viewpoint. Learn about sustainable product development, product lifecycle planning, and triple-bottom-line reporting.
• Digital business models: Learn about underlying patterns and key factors influencing digital business models – how does a company generate, deliver and secure value? Get an overview of business model concepts, including the influence of digitalisation.
• Elective A (see Electives A section below)
• Elective A (see Electives A section below)

• Corporate governance and strategy: Learn about major frameworks that allow companies to be established and operate. Consider corporate governance and different governance patterns, including a variety of management and control approaches and how they link to corporate strategy.
• Seminar in current topics in digitalization: Deep learning. Crowdsourcing. FinTech business models. Boost your communication skills and critical thinking by presenting a paper on some of the hot topics in digital transformation and its effect on society.
• Elective B (see Electives B section below)
• Elective B (see Electives B section below)
• Elective C (see Electives C section below)
• Elective C (see Electives C section below)
• Undergraduate (bachelor) thesis: Apply the subject-specific and methodological competencies learned throughout your course to present an academic dissertation. You’ll also learn how to tackle a practical-empirical or theoretical-scientific problem.

• Change management: Explore the different change models and how to understand, analyse and diagnose change processes. Learn about structure, culture, politics, and the complexity of change in business life.
• Innovation management: The success of any company depends on innovation. But how do you ensure the steady generation of new ideas? We’ll encourage you to explore different strategies, experiment with creativity techniques and examine real-world case studies.
• Customer relationship management: Gain an understanding of customer relationship management (CRM) strategies. Learn about:
  • the customer relationship cycle
  • customer satisfaction
  • loyalty
  • retention
  • customer portfolio management
• International management: Globalisation has created opportunities and challenges for companies. Develop a detailed understanding of the strategies needed to trade successfully in international markets – and gain first-hand experience through real business cases.
• Introduction to process management: Understanding how to implement processes and manage change is key to success in business. Gain experience in enterprise modelling and learn to identify challenges, so you’re better equipped to manage risk.

• Human Resources
  • Introduction to new work: Companies are moving away from bureaucratic systems and hierarchical structures towards empowerment, democracy and self-management. Develop an understanding of agile principles and their implications for HR and leadership teams.
  • Organisational behaviour: This module allows you to examine corporate culture, organisational structures, and individual mechanisms. Explore leadership styles, power structures, negotiation strategies, decision-making and more.
• Marketing and sales
  • Applied sales I:
    Globalised demand and intense competition mean that winning customers is increasingly difficult. So, effective sales thinking is vital. Examine key concepts like sales organisation and alternative channels – plus, fine-tune your negotiation skills.
  • Applied sales II
    Deepen your knowledge of fundamental sales principles. Explore how customer satisfaction and loyalty contribute to successful sales management and apply your skills in a real-world case study.
• Data and business intelligence
  • Statistical computing: Learn to programme using the language R and apply statistical methods such as descriptive statistics, regression analysis and variance. Put your skills into practice in a case study by interpreting complex data sources.
  • Data analytics and big data: As well as evaluating data mining and big data projects in terms of their practical feasibility, technological requirements and limitations, you’ll also consider the legal aspects such as data protection.
• Supply chain management & industry 4.0
  • Supply chain management I: Explore supply chain management from a theoretical and practical viewpoint. You’ll develop an understanding of the logistical challenges and analyse solutions like efficient consumer response and vendor-managed inventory.
  • Supply chain management II: Plan. Source. Make. Deliver. Return. Explore these key processes and discover how to build a stable competitive advantage. Plus, find out what intriguing terms like the ‘bullwhip effect’ mean.
• Accounting, planning and control
  • Accounting and balancing: Equip yourself with the tools to interpret financial statements and make key managerial decisions. You’ll also focus on the financial condition of a real company so you can make recommendations for improvements.
  • International Accounting: Learn about financial reporting in accordance with International Financial Reporting Standards (IFRS). You’ll build knowledge and skills relating to general-purpose financial reporting under IFRS.
• IT project management
  • Fundamentals of IT and ERP systems: Open-source software and cloud computing have opened new possibilities for business. Gain an understanding of their role in successful enterprise resource planning and how they can improve competitive advantage.
  • Requirements engineering: Defining the technical requirements for an IT system is one of the major steps in software development. Explore the techniques in documenting procedures and learn to apply them in business.
• Internship
  • Internship I (*): Develop your practical and analytical skills by doing an internship and improving your employability. In several preparation tutorials, you’ll consider the working environment and the overall goal of your placement.
  • Internship II (*): As with the first internship, this is an opportunity to apply your skills and knowledge in an entrepreneurial environment. Develop your communication style, problem-solving ability and time management.

* Check eligibility before booking the module.

• Human Resources
  • Digital HR: Digitalisation has enabled HR departments to escape their traditional image as personnel ‘administrators’. Explore the value they can add through the latest technological developments, such as artificial intelligence.
  • International HR management: This module provides an overview of special features, opportunities, risks and challenges in country-specific and cross-national human resources management and cross-border mergers and acquisitions.
• Marketing and sales
  • Online marketing: Examine different types of online marketing such as advertising campaigns and email marketing. You’ll compare channels, consider legal aspects like GDPR and evaluate campaigns with web analytics.
  • Social media marketing: Social media has evolved from a private means of communication to a commercial advertising tool. Explore how to integrate channels like Facebook, Instagram and Pinterest into a company’s marketing mix.
• Accounting, planning and control
  • Corporate planning and control: Planning and control are central elements of managing a company. Examine their connection with budgeting at a strategic and operational level. Plus, see some planning results first-hand in a case study.
  • Digital finance and controlling: Digital transformation is creating disruption in many areas such as retail banking and hotel booking systems, as they adopt new business models. Study practical examples of companies optimising processes to be competitive.
• Supply chain management & industry 4.0
  • Product development in Industry 4.0: In the context of the fourth industrial revolution, you’ll look at the impact of new trends on product development. Consider how alternative approaches to design put the consumer at the centre.
  • Project: Smart product solutions: In a practical project framework, showcase how you’ve applied agile engineering methods to smart product solutions. And demonstrate you can choose the right tools to analyse different business models.
• Banking and financial services
  • Foreign exchange exposure and management: Examine the challenges multinational enterprises (MNEs) face. Learn about international corporate finance within foreign exchange markets and the management of foreign exchange exposures.
  • International investment appraisal: In this module, you’ll consider international corporate finance within the context of managing multinational enterprises. Learn about controlling international operations, financing, transfer pricing and investments.
• Data and business intelligence
  • Business intelligence: This module introduces the procedures and models for data provision, information generation and analysis. Build skills in data warehousing and develop techniques to optimise business activities.
  • Project: Business intelligence: In this module, develop your business intelligence (BI) knowledge. Use well-known BI techniques to design and prototype BI applications based on specific requirements.
• IT project management
  • IT project management: Examine different types of IT projects and be aware of the typical issues. Familiarise yourself with techniques such as Gantt charts, Kanban boards and milestones so you’re equipped to address the challenges.
  • IT architecture management: All hardware and software systems need an IT infrastructure. It’s the role of an IT architect to manage that infrastructure across an organisation. You’ll compare different models and explore the relationships within a framework.

Once enrolled, you will be expected to meet LIBF’s policies and standards.