BSc (Hons) Digital Business

• Business 101: Explore the fundamentals of business, including types of organisations, management structures, and the basics of production, marketing, and accounting.
• Introduction to computer science: Learn the basics of computer science, covering algorithms, data structures, hardware, networks, and software essentials.
• Managerial economics: Understand the principles of economics, focusing on market dynamics, consumer decisions, and strategic business decisions in competitive environments.
• Digital future commerce: Dive into the world of digital commerce, exploring current and emerging trends, e-commerce strategies, and the digital transformation of business models.
• Introduction to data science: Gain a foundational understanding of data science, including data collection, analysis, and interpretation using various tools and techniques.
• International marketing: Study the strategies and challenges of marketing on a global scale, including market research, cross-cultural communication, and international branding.
• Collaborative work: Develop skills in teamwork and project management, focusing on effective communication, conflict resolution, and collaborative problem-solving.
• Introduction to artificial intelligence: Explore the basics of AI, its applications in business, and the ethical considerations surrounding its use.

• Introduction to academic work for business and social sciences: Learn the essentials of academic research and writing, including how to conduct literature reviews, design research projects, and present findings.
• Statistics: Understand the role of statistics in business, learning how to collect, analyse, and interpret data to inform business decisions.
• Digital business models: Examine different digital business models, their implementation, and how they create value in the digital economy.
• Intercultural and ethical decision making: Explore the importance of ethics in business, focusing on intercultural communication and ethical decision-making processes.
• Augmented, mixed, and virtual reality: Study the applications of AR, MR, and VR in business, and learn how these technologies can enhance customer experiences and business operations.
• Corporate finance and investment: Learn the principles of corporate finance, including investment strategies, financial analysis, and capital management.
• Elective A (see electives A section below)
• Elective A (see electives A section below)

• Leadership 4.0: Develop leadership skills suited for the digital age, focusing on innovation, digital transformation, and managing digital teams.
• Seminar in current topics in digitalisation: Engage in in-depth discussions on the latest trends and challenges in digitalisation, including emerging technologies and their impact on business.
• Elective B (see electives B section below)
• Elective B (see electives B section below)
• Elective C (see electives C section below)
• Elective C (see electives C section below)
• Undergraduate (bachelor) thesis Apply the subject-specific and methodological competencies learned throughout your course to present an academic dissertation. You’ll also learn how to tackle a practical-empirical or theoretical-scientific problem.

• Sustainability: Understand the principles of sustainability in business, exploring strategies for sustainable development and environmental stewardship.
• Agile project management: Gain practical skills in agile project management, learning how to apply agile methodologies to manage projects efficiently and effectively.
• Project: digital entrepreneurship: Engage in a project-based module where you’ll develop a digital business idea from concept to implementation, applying entrepreneurial principles and digital tools.
• Fundamentals of product management: Learn the basics of product management, including product lifecycle, market research, and strategies for successful product development and launch.
• Internet of Things: Explore the concepts and applications of IoT, understanding how interconnected devices can drive innovation and efficiency in business.
• Algorithms, data structures, and programming languages: Delve into the core of programming by learning about algorithms and data structures, and exploring various programming languages, learning how to choose the appropriate language for specific tasks.
• Project: AI excellence with creative prompting techniques: Develop AI models using creative prompting techniques, exploring innovative ways to improve AI performance and solve real-world business challenges.
• Introduction to programming with python: Develop foundational programming skills with python, and learn about variables, data types, control structures, and functions, applying these concepts to solve basic computational problems.
• Self-arranged internship I (*): Gain practical and analytical skills by securing and completing an internship, enhancing your employability. In preparation tutorials, explore workplace dynamics and set personal goals for your placement.
• Self-arranged internship II (*): Building on your first experience, this self-arranged internship lets you apply academic skills in a real-world entrepreneurial setting. Focus on refining your communication, problem-solving, and time-management skills.

*You’ll be responsible for arranging a suitable internship for your field of study. Once arranged, please complete an application to the internship module via myCampus, to make sure your internship can be recognised and credited towards your course requirements.

Online and social media marketing

• Online marketing: Learn advanced online marketing techniques, including SEO, content marketing, and social media strategies to drive business growth.
• Digital methods in market research: Explore digital tools and methods for conducting market research, including data collection, analysis, and interpretation.

Business administration and management

• Project: prototyping and validation of a business idea: Work on a real-world project where you’ll prototype and validate a business idea, applying practical and theoretical knowledge to bring your concept to life.
• Project: design thinking: Apply design thinking principles to develop innovative solutions to business problems, focusing on user-centric design and iterative development.

Data science and artificial intelligence

• Statistical computing: Learn statistical computing techniques and tools, enabling you to analyse large datasets and extract meaningful insights.
• Data analytics and big data: Study the principles of data analytics and big data, learning how to manage, analyse, and interpret vast amounts of data for business decision-making.

Engineering

• Supply chain management I: Understand the fundamentals of supply chain management, including logistics, procurement, and inventory management.
• Supply Chain Management II: Build on your knowledge of supply chain management, focusing on advanced topics such as global supply chains, risk management, and sustainability.

Computer science and software development

• Techniques and methods for agile software development: Gain practical insights into agile software development methodologies, focusing on iterative processes, collaboration, and adaptability to change.
• Project: agile software engineering: Work on a real-world project applying agile software engineering principles, emphasizing teamwork, continuous improvement, and delivering high-quality software solutions.

IT management

• IT service management: Learn about the principles and practices of IT service management, understanding frameworks like ITIL and how to manage IT operations effectively to meet business needs.
• Project: IT service management: Design and implement IT service solutions, working on real-world scenarios to improve service quality, enhance customer satisfaction, and streamline IT operations.

Human resources

• Introduction to new work: Explore the concept of “new work,” focusing on modern work practices and organisational structures that promote flexibility, creativity, and employee engagement.
• Organisational behaviour: Study the behaviour of individuals and groups within organisations, understanding how to manage and motivate employees effectively.

Online and social media marketing

• Social media marketing: Explore strategies for effective social media marketing, including content creation, audience engagement, and analytics.
• Project: digital methods in market research: Engage in a project-based module where you apply digital market research methods to solve real-world business challenges.

Business administration and management

• UX prototyping: Learn the principles of user experience design, focusing on prototyping and testing to create intuitive and effective digital interfaces.
• Project: minimum viable product: Work on developing a minimum viable product, applying lean startup principles to quickly bring your product to market and iterate based on user feedback.

Data science and artificial intelligence

• Project: data analysis: Apply your data analysis skills to a real-world project, using various tools and techniques to analyse data and provide actionable insights.
• Project: artificial intelligence: Develop an ai-based project, exploring the practical applications of AI in solving business problems and enhancing operations.

Engineering

• Product development in industry 4.0: Study the latest trends and technologies in product development, focusing on industry 4.0 and the integration of digital technologies into manufacturing processes.
• Project: smart product solutions: Engage in a project where you develop smart product solutions, leveraging IoT, AI, and other advanced technologies to create innovative products.

Computer science and software development

• Seminar: software engineering: Explore current topics in software engineering, engaging in research and discussions on the latest trends and challenges in the field.
• Project: software development: Work on a software development project, applying your programming and development skills to create functional and efficient software solutions.

IT management

• IT project management: Learn the principles and practices of IT project management, including planning, execution, and monitoring of IT projects.
• IT architecture management: Study the principles of IT architecture management, focusing on designing and managing complex IT systems and infrastructures.

Human resources

• Digital HR: Explore the role of digital technologies in human resource management, focusing on digital recruitment, employee engagement, and HR analytics.
• International HR management: Study the principles and practices of international HR management, including cross-cultural communication, global talent management, and international labour laws.

Once enrolled, you will be expected to meet LIBF’s policies and standards.