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Course overview
LCCM’s MSc in Entertainment Science is a specialist master’s degree for career entry or career development in entertainment management with a particular focus on digital content marketing, decision-making using data insights and practical theory. The 12-month programme aims to develop an integrated and critical understanding of the defining characteristics of entertainment content and how research and insights into consumer behaviour can help improve decision-making and indicate replicable strategies for success in this sector.
The year begins with “Research & Academic Practice” and “Entertainment Analytics” modules, which will see students conduct research using various entertainment data sources, test their ideas, and communicate their findings and reflections in written and spoken arguments. In the second term, students will build on their findings to produce a range of business planning and pitching documents, as well as learn established strategies for digital distribution and marketing of entertainment content. In the final term, students will undertake a final project, guided by tutors whilst gaining deeper knowledge of innovative professional practice delivered via case studies in leadership, strategic management and entrepreneurial release strategies.
Job outcomes
- Entertainment manager
- Content marketer
- Management consultant (entertainment and media)
- Entrepreneur Entertainment journalist/researcher
- Data analyst
- Video-on-demand
- TV & Film production
- Gaming Industry
- Record Company
- Publishing
What you'll learn
The programme aims to help you:
- Develop critical abilities, specialist knowledge and practical skills for the development and distribution of entertainment content.
- Learn practical and theoretical strategies to aid decision-making, build audiences and improve outcomes for your business or entrepreneurial projects.
- Expand and manage different stakeholder relationships within relevant professional and creative communities.
- Propose, manage and deliver practical projects drawing from independent inquiry and experimentation, and generate new academic, commercial and professional insights.
- Prepare students for careers as entertainment managers, leadership roles within digital content organisations, and for further research within industry or academic settings.
Recognition
Study method
- Blended
- In-class
- Online
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Duration study load
- Full-time: One year
- Part-time: Two years
Entry requirements
The MSc is intended primarily as a career development programme for current or future executives involved in the production, marketing and distribution of digital entertainment content. To benefit fully from the MSc you should:
- be a numerate, business-savvy and computer literate graduate with a bachelor’s degree (2.2 minimum) or 4 years relevant sector experience and a Level 3+ qualification
- have English language competency equivalent to CEFR Level C1 (7.0 overall, 6.5 in each category). If English is not your first language.
- be able to provide professional references, if applying based on your professional experience.
Pathways
- You will gain research and academic skills which allow you to pursue further studies and go on to either a PhD or DBA.
Who's it for?
LCCM’s MSc in Entertainment Science is a specialist master’s degree for entertainment executives or recent graduates looking to gain valuable and relevant skills with a particular focus on digital content marketing and decision-making using data insights and practical theory.
The MSc in Entertainment Science will help you establish or develop your career within entertainment by giving you confidence in data analytics, audience development and strategic management of entertainment content.
You’ll learn from experienced tutors, industry guest talks and LCCM’s vibrant and creative student community. You’ll be sharing classes and able to network and collaborate with other Master’s programmes including our Creative Entrepreneurship and Music Performance and Production students. LCCM’s tutors are mostly practising industry professionals – who also have teaching qualifications or experience – rather than career academics. We are based in Central London, close to the industry and have the highest student satisfaction in our sector (NSS 2019 & 2020)
Subjects
- Entertainment Analytics
- Research and Academic Practice
- Business Planning
- Digital Distribution and Marketing
- Entertainment Strategies and Professional Practice
About London College of Contemporary Music
LCCM is the highest-ranked provider of music performance and music business degrees in the UK by student satisfaction (NSS 2019, 2020, 2021 & 2022) and graduate employment (80% in skilled roles, HESA 2021). Our Central London location means you literally can’t get closer to Europe’s entertainment and music industry. Our degrees are awarded by the University for the Creative Arts, the leading arts university in national league tables (2020) and awarded Gold in the Teaching Excellence Framework.
Above all, at LCCM we value originality and innovation, not a one-size-fits-all model for mass music education. Our passion for innovation extends from our belief that every musician, vocalist or producer is uniquely themselves and can pursue a sound and style that is compelling, fresh and true.
LCCM is thrilled to have legendary music executive Dr Mathew Knowles as the Guest Visiting Lecture. At both Music World Entertainment Corporation and Sanctuary, Dr Knowles masterminded the careers of Destiny’s Child, daughters Beyoncé and Solange, and legends such as Chaka Khan, The O’Jays, Earth, Wind & Fire, amongst many others. He often cites Malcolm Gladwell and the principle that you need to dedicate 10,000 hours to become a master of your discipline. It just happens that a three-year degree - if you pursue your talent and potential on a full-time basis - adds up to 10,000 hours. Imagine spending all that time somewhere that doesn’t have all the above benefits.
Graduate opportunities and the skills demanded by employers today are radically different than in the past. Our unique approach recognises this, giving you a practical education that not only helps you master your chosen subject or instrument, but actively encourages collaboration, communication, initiative and hard work. With a reputation for nurturing creative talent, we have successfully bridged the gap between traditional universities, conservatoires and rock and pop schools, by combining the best elements of all three into a modern centre for artistic, creative and academic excellence.
