If you’re keen to forge a career in marketing, becoming a marketing graduate could seriously improve your job prospects. But before you make any decisions, there are lots of questions to be asked. What do university marketing courses involve? Do you meet the entry requirements? How will you pay the tuition fees? Scroll down to find out more about marketing university courses and be sure to browse our courses below!
Are you passionate about shaping the future of digital marketing landscapes? If your curiosity lies in steering brands through the digital era with innovative strategies, the MSc Digital Marketing course at LIBF is your springboard into this exhilarati...
On this 100% online, part-time BA (Hons) Business and Marketing, you’ll explore a wide range of essential business and marketing topics, and gain key skills which you can use in your current role from day one. As the consumer marketplace becomes increa...
This 100% online, part-time specialist MSc Global Digital Marketing will provide you with the digital know-how to excel in a marketing career anywhere in the world. In the 21st century, marketing has transformed into a highly complex and sophisticated...
Explore the University of Roehampton London’s Online MSc in Digital Marketing, your pathway to mastering the dynamic realm of online marketing strategies and tactics. Tailored for ambitious marketers and professionals, this program offers a compr...
Explore the University of Roehampton London’s Online MSc in Global Marketing, your opportunity to master the intricacies of marketing on a global scale. Designed for ambitious professionals, this programme provides a comprehensive toolkit to thri...
Sign up for a marketing degree and you’ll study a wide range of fascinating topics. These are likely to include:
When you’re choosing between universities, we recommend looking at courses that are part of the Chartered Institute of Marketing’s Graduate Gateway programme, as these will give you a professional award as well as a degree. It’s also worth knowing that BA Marketing degrees tend to focus on marketing communications and creativity, while BSc Marketing degrees place more emphasis on the analytical aspects of marketing.
If you already have a 2:2 degree in marketing or any other subject, you could consider applying for an MA or an MSc in a specialist area of marketing such as branding, digital marketing or marketing management.
To apply for an undergraduate degree in marketing you’ll need three A levels or equivalent level 3 qualifications, plus GCSEs in English and maths at grade 4 or above. For a master’s degree, you’ll need at least a 2:2 degree in any subject, although a marketing degree will give you an advantage.
If you don’t have the required academic qualifications, don’t despair, as an increasing number of universities will still offer you a place if you have a substantial amount of work experience and/or professional marketing qualifications.
If you’re applying for your first full-time undergraduate degree, you’ll receive a tuition fee loan and an income-based maintenance loan to help with living costs. Part-time students can also apply for these, but the amount of the maintenance loan will vary according to each applicant’s household income and course intensity. If you’re a parent, you could be eligible for extra allowances on top.
Interested in taking a master’s degree? Thanks to the UK Government, you’re eligible to apply for an £11,000 Master’s Loan, designed to help with the cost of postgraduate study. The money will be paid directly into your bank account, so you can put it towards tuition fees or living costs.
A full-time marketing degree involves around 14 contact hours, plus 30 hours of independent study. However, there are plenty of part-time and online courses on offer for students who need to fit their studies around their other commitments. Online courses are particularly flexible, as they usually allow you to study at your own pace.
When it comes to course delivery, in-class marketing courses include an interesting mix of lectures, seminars, tutorials, group projects and workshops. If you opt for an online programme, you’ll access your course materials via a virtual learning environment, but you may still attend virtual webinars, and live lectures.
While exams often contribute towards your final grade, most university marketing courses are assessed via a combination of assignments, presentations, group work, portfolios and exams. And don’t worry if university level study is new to you, as you’ll have access to supportive student advisors and your own tutor. Some universities also provide confidence-building academic support sessions.
Once you’ve graduated, a wide selection of exciting roles awaits you. You could become a content strategist, a social media marketer, a digital marketing executive, a marketing manager or a campaign manager. You could find employment with a company’s in-house marketing department, or with a marketing agency. You could even become a freelancer.
Of course, you’ll also have access to the annual graduate schemes that are run by established companies like BT, Virgin Media and L’Oreal. Gaining a place on one of these schemes is a great way to gain extra training and hands-on experience.
If you want a career that’s exciting, varied and accessible, why not boost your job prospects by signing up for a university marketing course? Check out our latest courses today!
