Digital Marketing Courses

About Digital Marketing

As a marketing strategy that encompasses digital mediums and the Internet, digital marketing is a field of marketing that is rapidly growing to become more clever and advanced. It involves using online tools, platforms and services to not only advertise to existing and potential customers, but to specific target audiences that are best suited to the product/service offered and then convince them to purchase over a competitor. Essentially it is using existing information online to help target the people that want the product most.

A Career as a Digital Marketing Professional

With the demand for digital marketers outweighing the supply of them, there is clearly an opportunity to branch out to a new career or develop new skills within the field. Having marketing training is not mandatory as much of the work looks at how you can utilise the digital tools available.

A career in digital and online marketing will include being a part of a digital marketing campaign or digital strategy through video/audio production, mobile marketing, search engine optimisation (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, analytics, web development and so much more. Completing a short course in digital marketing or at a UK university is ideal when wanting a career in digital marketing; this profession is becoming most sought-after and popular as:

• There is a digital skill gap within our population, more and more companies in all kinds of industries are looking for people with the type of skills used in the digital marketing profession. 
• One of the benefits of digital marketing is the versatility it offers, as you can build on existing skills and constantly learn new things whilst staying in the same career field. Many other industries require specific training to move onto a different area, not digital marketing!
• Every year technology evolves, and along with it the digital marketing industry. With a variety of specialists working together to create the marketing strategy, you’ll never be bored and you’ll learn from people from a variety of technological backgrounds. 
• The exciting world of technology means that you have creative freedom in your work and can express it in a multitude of different ways. Within the profession, thinking of new ways to engage the target audience, market products and solve problems is half the work!

Click here for our in-depth guide on becoming a digital marketer.

Digital Marketing Courses

With digital marketing being heavily involved in digital channels, short courses to expand upon your digital marketing skills or start a new career chapter can be found at universities in the UK, or they can be completed online through multiple educational providers including Google! The Google Digital Academy offers online courses offering the tools to help expand your knowledge in this field specific to your needs.

With the course content and practical exercises all very similar, choosing the best short course for you depends on your flexibility and reasoning for getting the marketing qualifications you’re looking for. Consider having a look at a variety of both online digital marketing courses as well as UK university digital marketing courses.

• Digital Marketing (short course)
• Level 6 Diploma in Digital Marketing 
• Social Media Quickstarter Digital Marketing (short course)
• DMI Digital Marketing Professional Diploma
• Certificate in Professional Marketing (Digital Marketing)

With all these exciting online courses and certifications that will help you gain the digital skills required to kick-start your career in this exciting field, what are you waiting for? Go go go!