How to Learn The Top Makeup and Beauty Trends For 2023

Finding out about the latest makeup trends can be time-consuming, and it can be hard to stay ahead of the curb. If you’re working in the beauty industry and want to offer clients the latest, on-trend makeup before anyone else, knowing what’s likely to be “en vogue” ahead of time can be a great advantage. 

In this article, we’ll go through some of the biggest predictions for makeup trends in 2023 and show you how you can get the skills to make the most out of them in order to really advance your career as a makeup artist.

With social media becoming an even bigger part of how the biggest beauty trends spread and become popular, the places you’ll find the latest makeup looks might be on TikTok and Instagram instead of inside beauty magazines.

If you’re an aspiring makeup artist, this is great if you want to show your audience that you’re up to date on the latest beauty products, makeup and skincare trends for the new year. The best makeup artists who want to practise their passion for a living will want to give their customers and audience the best trend report possible and show them which styles are likely to take over in 2023.

One of the major styles due for a comeback in 2023 is 90s-style makeup. Although this is a broad area, styles such as grunge-style eye makeup, as well as brightly coloured makeup styles associated with the 90s rave scene, could be due for a revival.

According to data from Google Trends, the search term 90s Rave Makeup saw the highest number of worldwide searches at the end of 2022 and the start of this year since the late 2010s, with the platform predicting a record number of searches over the next few months.

A popular trend that might be hard to spot (by definition) is the natural makeup trend. This trend is focused around creating looks that make it seem as though little to no makeup has actually been used, as it is designed to create a minimal and fresh look. Subtle mascara, natural colours and a light foundation are key elements to this look. 

This look has a lot of crossover with the Clean Girl Aesthetic trend, which uses natural-looking makeup styles to give you a “clean” look that focuses on giving a natural skin tone that’s a million miles away from glam, colourful styles. According to data from Google Trends searches in the UK, searches for the term “clean girl” were at almost at their highest level since records began, meaning this is a trend that’s likely to come back around in 2023.

According to data from Google Trends, searches in the UK for the term Natural Makeup shot up at the start of this year, with queries such as “natural makeup tutorials” rising by over 50%. Although natural makeup is a simple style, particular products and brands can be ideal for perfecting this look.

A growing trend has been the skincare makeup trend. This trend sees a blending of skin care products with makeup products. In practice, this means that products that are designed to keep skin healthy and hydrated also play a similar role as a foundation by giving users added colour and definition to their skin. 

This is an ideal trend for those who want to keep their skin healthy and happy whilst also adding to their style. Skin tint moisturisers are becoming a more common part of people’s skincare routine, as consumers look to practise self-care and wellness by protecting their skin barrier whilst achieving a glam look that wouldn’t look out of place on the red carpet!

According to data from Google Trends, worldwide searches for the term “skincare makeup” were at their highest number in the past five years at the end of 2022 and the beginning of 2023, suggesting that this trend could be one to watch.

A trend that has been in the limelight many times before, 2023 could be the year that we see this classic style make a comeback in a big way. A break from the other trends of next year, the smoky eye is a bold and iconic look that can totally change the look and feel of an outfit. Coming in traditionally dark colours, as well as light, a return to heavy eyeshadow combined with a graphic eyeliner could be THE style of 2023.

According to data from Google Trends, UK searches for the term “smoky eye” were at their highest level in 12 months at the beginning of January 2023, suggesting that this trend could hit new heights this year. Although smoky eyes have been a popular style in the past, celebrities and everyday people alike could help to bring this trend firmly into the 2020s.

If you’re looking to find out how to build a career in hair and beauty, being up-to-date with the latest styles and trends is a great idea. For those working in the beauty industry or those who produce beauty-related content, becoming qualified through Hair and Beauty courses can be an ideal way to get the skills needed to quickly learn and master trending Makeup styles.

If you’re working with a large audience or have lots of clients to please, getting a solid foundation of knowledge can allow you to get to grips with new and advanced styles and apply them to yourself or your customers to a professional standard.

Many popular makeup trends are based on or are a combination of other makeup styles that can be learned through experience and through education. Often, it can be intimidating to try a new style or use products or techniques that you’re not used to. Taking on Hair and Beauty courses can give you the professional guidance you need to take on ambitious and exciting styles and stand out from the crowd.